As a person with an MA degree in photojournalism, who worked in ELLE UK magazine and is currently running this blog full time I have come to face a dilemma between wanting to produce top-end, properly planned, editorial looking posts and images, and realising that majority of my audience wants to see something much more easy-going and ‘in the moment’ instead. Throughout these 3 years of blogging I have had this ‘editorial vs. in-the-moment’ conversation with many of my blogger friends who all shared the same frustration and concern. We all tend to put a lot of thought into planning a shoot, scouting the location, creating an interesting outfit, working on our posing and aiming to produce Vogue magazine worthy imagery only to realise that a completely opposite approach will perform best on social media.
If you are a blogger, I bet you know the feeling when you are so happy with a shoot that you produced and just can’t wait to post it and share it on Instagram just to notice that it gets a very mediocre, nothing special kind of response. And then you post a random selfie or a quick snap of your today’s OOTD and that picture will be your top scoring one yet… . So what should we do and what kind of posts should we produce?
I’d say, that in my experience, a good mix of both ‘high-end editorials’ and ‘in the moment’ posts is the way to go. I also believe that you should never lower your quality or standards, or change who you are and what you believe in just to gain more engagement and please a larger audience. In the end of the day, you want your readers to come back to your blog because they like what you do, wear and have to say. You should also never stop wanting to improve your craft, learn new techniques and develop interesting ideas. With such crazy rise of social media influencers, it is easier than ever to lose your identity in the race for numbers. It is so easy to get influenced by what everyone else is buying, wearing, how they are posing and captioning their images, that you end up gradually turning into one of so many drops in the sea of bloggers. So remember why you started this journey, which style you always liked the most, and who you are as a person and work towards making those unique things shine and represent you. And whatever you do, DO NOT lower your quality to please the crowd.
Photography by Patrik Lundin
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