Tomorrow

Lindex Launches the ‘Tomorrow’ Collection 2017 with designer, Evelin Kägo

I’ve been wearing Swedish brand, Lindex, since before I moved to London. It was always my go-to label for trendy, quality pieces at a very attractive price. After launching my blogging carrier I also had an amazing opportunity to team up with Lindex on a trip to Stockholm where I visited their offices and got to know the brand so much better. I have shot many Lindex outfits since (remember this, this, this, this and this) and am so happy to show you something absolutely new today.

For 2017, Lindex have teamed up with the winner of the Best Design Idea award – Evelin Kägo to design and launch the ‘Tomorrow’ collection. This concept was manifested from a collaboration with the Swedish School of Textiles to support undiscovered designers.

The ‘Tomorrow’ collection consists of 5 unique pieces that can be paired together or worn separately. It’s daring and inspiring in the way it mixes patterns, fabrics and colours. The collection is innovative, bright, modern and very artistic.

“It feels fantastic to win the Lindex award for Best Design Idea. A key focus for the collection is the relationship between knitted and printed textile layers in garments, as well as the exploration of how colours influence each other. The collaboration with Lindex gives me the opportunity to work with my designs on a larger scale and to introduce my work to a far wider audience,” says winner Evelin Kägo.

I couldn’t be more proud to be one of the first people to wear the Lindex ‘Tomorrow’ collection. It’s going to be available to buy in London Westfield White City as well as online on February 10th.

Photography by Patrik Lundin