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Come FitFlop With me in London

written by Julia Lundin November 9, 2018

I have lived in London for 8 years now. It’s big, it’s crowded and it’s the best city in the world! Each part of it is so different – from the grandiose buildings of Knightsbridge and Mayfair to the pastel cuteness of Notting Hill to the edgy, graffiti painted Shoreditch – there is a place here for everyone. And as Samuel Johnson said: ‘When a man is tired of London, he is tired of life’.

My life in London is still relatively new, but I sure feel like I know it quite well by now. And when FitFlop reached out to me to share my favourite 5 locations and do a walking tour of London, I knew exactly where I’d go. I knew it because that’s almost always the route that I would show my visiting family and friends and it’s the one that shows different London areas at their best.

I have also put two pairs of FitFlop shoes to test to determine their comfort level, versatility and, of course, stylishness. So get ready and come walk my favourite London route with me.


Borough Market is a place where foodies’ dreams come true and where I tend to come every other weekend for that exact reason. It’s more than just a food market, it’s a celebration of every imaginable cuisine, product and sensation. It’s crowded and loud in that good and exciting way that doesn’t put you off or irritate you. Everyone is there for the same reason – to walk through the stalls, trying to make up their minds on the food to have and then stand side by side on the street and indulge in the deliciousness.

Trainers are probably the best choice of footwear for the market walk as comfort is a priority here. FitFlop has a great selection of trainers this season, and I couldn’t be any happier with this white and embellished pair. Styled here with white denim and a long classic coat, this is the most perfect outfit for the current weather in London.


Southbank is just around the corner from Borough Market, hence making it the most natural second destination on my walking tour. It’s also one of the best ways to see London in all its glory and beauty. I would normally walk along the Thames from London Bridge to Westminster ticking off few of the most classical London landmarks to see. You get to see all of the famous bridges on your way, you see St.Paul’s, London Eye, Big Ben and Parliament as well as Shakespear’s Globe, Tate Modern, National Theatre and dozens of food stalls and street performers. This walk really is a must!

Again, being comfortable is super important here, as you’d be walking for quite a few miles. Here, I am again wearing my trainers, styled with leather trousers and a trench coat to show you how versatile this pair is and how many outfits it can be paired with.


Soho is an area of London that is exceptionally dear to me because I lived there during my second year in London. It’s as central as it gets and will probably forever remain the most exciting address of my life. So, naturally, it’s the third stop of my walking tour – one that is easily accessible once you are done with the Southbank and cross one of the bridges.

Soho is all about cute, small shops, newsagents, West End musicals and, of course, restaurants. My favourite thing to do in Soho is to sit outside in one of the endless cafes and simply people watch. That’s what I used to do daily while living on Old Compton Street and this project reminded me just how much fun it can be.

If the weather is nice enough to sit outside this time of the year, I would still recommend a slightly warmer pair of shoes just in case. These shearling FitFlop booties are heaven sent in terms of comfort, warmth and style. It felt like I left home in my fluffy slippers because I was as warm and comfortable as I would be at home. Oh, these are going to be with me this entire fall & winter – guaranteed!


The fourth destination on my route is Green Park because you can’t properly enjoy London without stopping in one of the parks. Parks are London’s pride and it’s easy to see why. They are big, well looked after, full of people enjoying their lunch breaks or having a stroll with their dogs. They are like an oasis in the middle of a concrete jungle and I love spending time there. Autumn must be the prettiest season for park walks, simply because it turns all the trees and pathways golden.

Wrap up in your warmest snuggly jacket, wear the cutest shearling FitFlop pair of boots to match your overall ‘teddy-ness’ and go take all this beauty in.

shop teddy coats
shop teddy coats


Walk a few more very pleasant miles from Green Park and you’ll find yourself in the breathtaking South Kensington where most of the famous London museums are located. There is the Victoria & Albert Museum on one side of the road and the National History Museum on the other. Make sure you go inside (it’s free), but also make sure you just walk around, as that area is stunningly beautiful.

I am wearing my sneakers with a silk skirt and a chunky knit here, proving you just how many outfits you can pair these shoes with.


So there you go, these are my five favourite destinations to visit in London. You can easily do them all in one day or break it up over the weekend. I hope you enjoyed this post and I hope you choose FitFlop shoes next time you are exploring your city.


FitFlop shearling booties 

FitFlop glitter sneakers

Photography by PATRIK LUNDIN

*in collaboration with FitFlop


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