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riviera chic
blue shirt and off-white shorts outfit

Wearing blue can have an impressive effect on your mood and the mood of others. It’s a calming colour, it associates with the clear blue sky and glistening blue water. It is also the most popular colour (based on U.S. and European surveys) among both men and women. And I am one of those people. And after spending a day in this sky blue shirt I wanted to inspire you to try the same.

riviera chic
how to wear off-white shorts this summer
chic summer looks

wearing blue this summer
blue shirt
how to dress chic this summer

I'M WEARING

T.M.LEWIN shirt

ARKET shorts and shoes

SUNDAY SOMEWHERE sunglasses

HUSH bag

 

June 16, 2020 0 comment
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easy summer chic style
easy summer chic style

My summer style is definitely minimalistic. Be it trousers and shirt, shorts and t-shirt, jeans and tee or a light dress, there’s nothing complicated going on there. And when the weather is really hot, I wear as little clothes as decently possible. Actually, my go to outfit during an ultimate heat consists of Levi’s denim shorts and a white vest combo. I swear, this is what I’ve been wearing for years now (I do change the tops, but those shorts remain the same). So I would really recommend you finding your perfect pair of denim shorts and half of your summer wardrobe will be sorted. They never go out of style.

minimalist guide to summer style
easy summer outfit to copy
minimal chic details

This outfit is simple and looks great in my opinion. You probably already have some sort of version of the clothes that I’m wearing, so if you haven’t paired your tailored trousers with a t-shirt/vest yet – do it! You might like what you see.

summer in style
neutral tones outfit

Below are some great pieces in stores right now that will help you to create an outfit similar to mine:

summer style
how to dress this summer

I'M WEARING

URBAN OUTFITTERS vest
ZARA trousers
COS bag
ARKET shoes
JIMMY FAIRLY glasses
& OTHER STORIES belt

June 11, 2020 0 comment
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beige blazer, blue jeans and white tee

Simple blue jeans and a white tee. You can leave it at just that or you might want to elevate them with an easy addition of understated heels and a blazer. Beige blazers are my favourite and I know that you guys are always on a hunt for one too. That’s why I will link a good selection of currently available choices below. 

beige blazer, blue jeans and white tee
jeans with heels in black and white

SHOP MY OUTFIT

 

* My Victoria Beckham blazer (click above) is on a big sale currently and sizes are still available.   This is the blazer that Victoria wore at her last season’s London Fashion Week show.

easy chic outfit

Each piece of this outfit is a capsule wardrobe basic. None of the pieces are ‘trendy’ yet somehow they absolutely always are. That makes them a forever classic and a must in everyone’s closet. 

Victoria Beckham beige blazer
white tee and blue jeans outfit
effortless chic outfit

Talking of classics, I wanted to mention my interest in promoting slow fashion lifestyle. What is it exactly?

SLOWW describes it as:

  • Slow fashion slows down the pace of shopping and consumption to ask the deep (tough) questions.
  • Slow fashion is a natural lifestyle choice.
  • Slow fashion is conscious and mindful.
  • Slow fashion is more timeless than trendy.
  • Slow fashion takes a long-term view as opposed to the fast fashion short-term view.
  • Slow fashion is about quality instead of quantity—garments that can last years or even a lifetime.
  • Slow fashion is purposeful and intentional.
  • Slow fashion is holistic and considers the whole product lifecycle.
  • Slow fashion is sustainable and doesn’t view products as disposable.
  • Slow fashion is ethical and looks at the connections between things—raw materials, the environment, human labor, etc.

I will soon write a separate post about what slow fashion means to me but this is a good start.

Speak soon,

Julia

four basics for an effortless chic look
elevate your daily style

I'M WEARING

VICTORIA BECKHAM blazer
BOYISH jeans
COS t-shirt
CELINE sunglasses
ROLAND MOURET heels

June 8, 2020 0 comment
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Julia Lundin holding peonies bouquet

Capsule wardrobe. I know how much you, like me, are interested in creating one.  After many one-on-one conversations with you in my Instagram DMs and sending you my top staples for the summer capsule basics, I have finally put them all into one big post.

Below you will find a lot of suggestions at various price points, starting at just £6.99. All pieces are made from organic/sustainable/recycled materials that do as little damage to our planet as possible. I hope you find something that you like. Enjoy!

J E A N S

T – S H I R T S

S W I M S U I T S

D R E S S E S

S H O R T S

J A C K E T S

S H I R T S

T R O U S E R S

S K I R T S

June 3, 2020 0 comment
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all white outfit
wearing market sweater back to front

Wearing something back to front. A groundbreaking wardrobe life hack or something that you just won’t do? I am team back to front for sure, but only if it makes sense and looks right. I find that it works best with V-neck tops and this is exactly how I’m wearing this off-white alpaca sweater. Benefits of this little trick are obvious – I get two tops instead of one, two absolutely different looks and styles squeezed out of the same garment. Pretty handy, ha? 

Alpaca Arket sweater

I got this warm sweater for the colder summer evenings. The ones where you leave home during the day in a tiny summer outfit and stay out for dinner and, eventually, end up freezing after the sun goes down. That’s the occasion I want to have this sweater with me for. Oh, and for the rest of the year too, of course, but that’s obvious.

sweater worn back to front
wardrobe life hack
arket sweater
all white outfit

Pairing a top like that with the rest of your wardrobe is easy. It just simply goes with everything (trousers and jeans of variety of colours as well as heels, loafers, trainers, boots, etc). I’m wearing an all-white look here because I wanted to create a light and airy feeling about it. I wanted to wear heels, but still look casual and effortless. I wanted it to be classy and elegant, yet not look like I tried to hard. And it’s the casualness of this soft sweater and the wind in my undone hair that all helped me to create the effect that I wanted.

Do you have any wardrobe hacks to share? I would love to try them, so please let me know. 

Julia x

 

I am wearing:

ARKET sweater
AGOLDE jeans
ROLAND MOURET heels
SUNDAY SOMEWHERE sunglasses

May 15, 2020 0 comment
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* To shop the below products, just point and click on each individual item.

Is linen sustainable? Is it good for both you and the planet? Great news is that it’s a YES to all of those questions. Not only is linen comfortable to wear during summer (although it does crinkle a lot) but it also is one of the most biodegradable fabrics (when not dyed). It can withstand high temperatures, is naturally strong and absorbs moisture without holding bacteria. It gets softer the more it is washed, meaning it gets better with time. Linen is made of flax plant which is resilient and can grow in poor soil and doesn’t need as much water as cotton.

Straw is another natural material that is great for your summer style and eco-friendly to our planet. It’s been used for thousands of years in all aspects of life and adding it to your accessories collection is a timeless and ethical choice.

Shop some of the best linen pieces in stores right now

April 14, 2020 0 comment
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Arket

When it comes to a quality high-street shop my absolute favourite is Arket. It’s the go-to place if you want to curate a wardrobe full of timeless basics. The proof is in the pictures below. Here is how I style their pieces in a great variety of outfits.

@julialundinblog wearing Arket
@julialundinblog wearing Arket

SHOP THIS TRENCH

@julialundinblog wearing Arket
@julialundinblog wearing Arket

SHOP THIS BLAZER

@julialundinblog wearing Arket
@julialundinblog wearing Arket
@julialundinblog wearing Arket

SHOP THIS BLAZER

@julialundinblog wearing Arket
@julialundinblog wearing Arket
@julialundinblog wearing Arket
@julialundinblog wearing Arket
@julialundinblog wearing Arket
@julialundinblog wearing Arket

SHOP THIS SHIRT

@julialundinblog wearing Arket
@julialundinblog wearing Arket

SHOP THIS BLAZER

@julialundinblog wearing Arket
@julialundinblog wearing Arket
@julialundinblog wearing Arket

SHOP THIS SHIRT

*My Arket pieces are gifted by the brand
March 26, 2020 1 comment
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ethical fashion
ethical fashion

Fashion is the second industry after oil that pollutes and damages our environment the most. Did you know that it takes 2,000 gallons (7,600 liters) of water to produce your favourite pair of jeans? (There already are some amazing brands who are making sustainable denim though, e.g. LA-based Boyish Jeans). Everything from the materials used, to the conditions of the workplace and the carbon footprint that is being left before you can enjoy wearing the garment is important in determining just how ethical and sustainable the brand is.

It’s important to know that each of us can take steps in supporting ethical fashion and helping our planet:

  1. Take good care of the clothes/accessories you own to prolong their life. Prioritise quality over quantity.
  2. Buy versatile things that would work well with your already existing wardrobe and that can be styled into a great variety of outfits.
  3. Don’t buy just for the sake of buying. Try vintage or even rental alternatives.
  4. Check the clothing tags and prioritise pieces that are made of one material (100% cotton, wool, linen etc.) Mixed materials are harder (if not impossible) to recycle and upcycle.
  5. Give clothes that you don’t want anymore to charity instead of throwing them away.
  6. And, finally, stop buying from the fast fashion retailers and support ethical and sustainable brands instead.

Remember that even little changes in your shopping habits can help in making fashion industry more ethical.

March 23, 2020 0 comment
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Demellier bag

Here is a news flash for you: you don’t have to spend thousands if you want to own a quality designer bag. Here is my edit of 45 bags from the exciting new brands that won’t break your bank and will prove your unique sense of style and taste.

March 3, 2020 0 comment
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Take it from my experience – there will never be enough space in the wardrobe, you just have to own less things. I have transitioned myself from someone who dearly held on to some of my high-school clothes (because even though I was probably (most likely) never going to wear them again, the emotional attachment was strong and I would end up with overstuffed closets but with nothing to wear) to the person who owns less, shops quality pieces in the similar colour palette so that all of them can be mixed and matched into a thousands of different outfits. You can call it a collection of perfect basics or a capsule wardrobe, whichever name you give it – it changed my life. This change didn’t happen overnight, and it took me years to get to this place of knowing exactly what to buy, understanding my style, finding confidence in always following my opinion only and not giving in to fast trends. So, today, I want to navigate you through the most basic pieces that you need to own (and you probably already have some if not all of them) to start building your own perfect capsule wardrobe. It should be quality, practical, versatile and functional. You have to have a considered and timeless approach to it. So take a look below.

COAT

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BLAZER

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TURTLENECK

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SHIRT

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T-SHIRT

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TROUSERS

Shop the pieces above

SKIRT

Shop the pieces above

February 3, 2020 0 comment
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