Home Fashion

Fashion

Some projects and collaborations I’ve done over the years of blogging are so dreamy that I’ve been pinching myself to make sure they were really happening. This collaboration with HARRODS might just be topping that list. To have this opportunity to work with the most iconic department store, to style my own looks, to have Patrik shoot them and to be featured and introduced on Harrods Instagram was something I could only be dreaming of when I started my career.

Below are all six looks from this projects. Do you have a favourite?

Maxmara coat

Maxmara Total look

Burberry shearling jacket

Boon The Shop

Joseph

Maxmara Total look

You can find all these looks over on Harrods Instagram

December 17, 2019 0 comment
0 Facebook Twitter Google + Pinterest
Tiffany Ice Rink, London

Don’t worry if you still haven’t got all Chrismtas gifts sorted. It’s not too late! Below are some suggestions for various budgets.

Happy shopping!

FOR HER

FOR HIM

FOR EVERYONE

December 17, 2019 0 comment
0 Facebook Twitter Google + Pinterest
puffer coats

Gone are the days when people had to choose just fashion OR warmth. For the past few seasons (and hopefully forever) being dressed in sync with the weather is THE thing to do. No one wants to see the unrealistic little dresses with heels in the snow or coats worn over naked ankles any longer (why was this even a thing?). These days, being wrapped up into a duvet like puffer coat is very cool and stylish. Each of the below options will last you for many winters to come, so make sure to add one to your wardrobe.

December 3, 2019 0 comment
1 Facebook Twitter Google + Pinterest
Fendi peek-a-boo bag

ME AND PEEKABOO

Summer /19

Recently, I got dressed by Fendi to attend their new launch in Harrods. I, later, took it to the beautiful streets of Westminster, London to show you this look in its full glory.

Me wearing a dress is a rare sighting these days. When it comes to dresses I am picky – I don’t want them to be too girly. There has to be an edge to it. This dress captivated me with its colour and intricate design. Its almost ballet-like gentleness worked great with a masculine blazer and harsher accessories.

full fendi look in london
fendi streetstyle
fendi outfit with blazer
fendi dress and sunglasses

full fendi look
Fendi peek-a-boo bag
August 6, 2019 0 comment
0 Facebook Twitter Google + Pinterest
rewearing trench coat

Rewearing, restyling, reinventing – these are the words that apply to the way I dress and curate my wardrobe. It’s important to approach your shopping and dressing consciously and not feed into overconsumption and fast fashion, all of which are, literally speaking, ruining our planet.

Shop less and prioritise better quality that will last you longer. Choose timeless over trendy. Curate your own seasonal capsule wardrobes made of easily interchangeable pieces.

To illustrate my point, I have compiled a few examples of how I rewear the same pieces over and over again. They are your timeless, classic staples and they can be worn in so many different ways.

Let this serve you as an inspiration to go and think of new ways to wear your current clothes. Let me know how many new looks you came up with.

rewearing trench coat

rewearing black blazer
rewearing white jeans

rewearing beige blazer
rewearing tailored trousers

rewearing blue jeans
May 8, 2019 1 comment
0 Facebook Twitter Google + Pinterest
linen blazer / Julia Lundin

Have you already got a blazer in your wardrobe? Yeah, I thought so. It’s that one staple item that fits everyone’s style during every season. From linen to cord I have put together an edit of the best blazers to buy right now if you want to expand your already existing collection or even start a new one.

linen blazer / Julia Lundin
cord blazer/ Julia Lundin
beige trend / Julia Lundin
dark blazers / Julia Lundin
April 23, 2019 0 comment
1 Facebook Twitter Google + Pinterest
Gucci | Flannels

Today I’m showing you three looks featuring six designer items available at the Flannels online store. Some of them (like the Balmain blazer) are classic and some (how about that Gucci x Yankees puffa jacket?) are fun, trendy and statement. Fashion is fun and we should treat it that way, allowing ourselves to experiment, play dress up if we want to and make the most of it. And so I did. Which look is your favourite?

photography by PATRIK LUNDIN

 

Gucci | Flannels
Gucci | Flannels
Guccy bag | Flannels
Gucci | Flannels
Gucci | Flannels
Balmain blazers available on Flannels
Balmain blazers available on Flannels
Gucci | Flannels
Gucci | Flannels

*contains loaned product

April 11, 2019 0 comment
0 Facebook Twitter Google + Pinterest
boiler suit
boiler suit
boiler suit

This gem of a fashion piece has many names: boiler suit, utility suit, jumpsuit or one-piece. My love affair with it started this Valentine’s Day, when Patrik gave me the one you see in the pictures as a gift, knowing that a) my beige craze was at its peak and b) I’ve wanted one for a while.

It’s safe to say that boiler suits are trending right now and for a good reason. It’s the best ‘no brainer’ when it comes to picking an outfit (minus the certain meme-worthy bathroom inconveniences). You basically just need to decide on the accessories and your outfit is complete.

Here are the best boiler suits in shops now, so boiler away guys.

Julia xo

p.s. I am wearing this & Other Stories suit.

 

April 8, 2019 0 comment
0 Facebook Twitter Google + Pinterest
white tank top outfit | Julia Lundin
white tank top outfit | Julia Lundin
white tank top outfit | Julia Lundin
white tank top outfit | Julia Lundin

White tank tops are as classic piece as it gets and one that is always relevant. No matter the trends or your personal style preferences, there is always room for a white vest in your wardrobe. Recently, I embargoed on a research journey to find the perfect one and got the one you see me wearing in the images above in a WEEKDAY store. That research made me want to put together this little shopping gallery of the few great white tank top finds for any budget along with some styling inspiration.

SHOP

GET INSPIRED

Instagram: @andycsinger
Instagram: @andycsinger
Instagram: @josefinehj
Instagram: @josefinehj
Instagram: @andicsinger
Instagram: @andicsinger
April 4, 2019 0 comment
0 Facebook Twitter Google + Pinterest
FENDI

And just like that is was London Fashion Week again. It’s my 6th year of attending it and I absolutely love this celebration of fashion. My outfits always get a bit more special, a bit less casual, I think about them well in advance and every season it’s a very different ‘vibe’ that I am going for. This season was classy and elegant, with tailored pieces, cinched waists and a bit more grown up. Which look was your favourite?

FENDI
FENDI
FENDI
FENDI
FENDI
FENDI

SHOP THIS LOOK


FENDI
FENDI
FENDI
FENDI
FENDI

SHOP THIS LOOK


FENDI
FENDI

SHOP THIS LOOK


FENDI
FENDI
FENDI
FENDI
FENDI
FENDI

SHOP THIS LOOK


February 25, 2019 0 comment
1 Facebook Twitter Google + Pinterest