How to stay inspired




One of the necessities of being a blogger is to constantly stay inspired. Inspiration is what drives me to scout new locations for every shoot, style interesting outfits, shoot and edit my pictures in a creative way. But you can probably imagine, that staying inspired all the time is hard and nearly impossible. So what do I do then? Where do I search for an inspiration to keep me going? Those are the topics I wanted to cover with you today.

I am using this shoot to illustrate the topic of inspiration for a very specific reason. This location and the idea didn’t just happen, I searched for them both online and in real life. I was sitting on the rooftop of the Empire Hotel after one of the first days of New York fashion week and was browsing on Pinterest hoping to find an interesting idea for one of our future shoots. I typed ‘New York fashion editorials’ into a search bar and kept scrolling. (Tip: browsing through past fashion editorials and ad campaigns on Pinterest can give you so many ideas.) And then there it was! A shot from Vogue’s 1959 issue and I was hooked! It was shot in an astounding location with the Chrysler Building (my favourite NY building) in the background and I was desperate to know where it was (scroll all the way down to see this image). And then it started – for several days I was looking around me wherever I went hoping to understand which location gave that amazing view, I kept zooming in and out on

Maps and I am not sure we would have achieved any results if it wasn’t for a random encounter with three old New Yorkers while having lunch in The Butcher’s Daughter. They sat at the table near us and, like it often happens in NY, we started chatting. They happened to be real New Yorkers (one photographer, one videographer and one actor) and after chatting about random things we thought of showing them my Vogue picture to see whether they could locate it. AND THEY DID! They told us exactly where to go to find it (a 10 minutes walk from Grand Central Station if you are interested). And voila – this shoot is the result of that story! It wasn’t easy, it didn’t happen by chance, but I had an amazing journey towards it! This is what I really like about blogging, it not only teaches and trains your eye to notice beauty around you but also takes you outside of your comfort zone and throws you into amazing situations and places.


On the other hand, wanting to constantly be on top of the game with your shoots, outfits, posing and Instagram feed can be quite exhausting and hard at times. There are millions of talented and creative people doing an amazing job these days and finding your own voice can be not an easy task. My best advice would be to stay true to yourself, your taste and your ideas. Take inspiration from others but don’t just blindly copy what they do. Take an existing idea and dress it up to make it your own. This shoot we did copied a lot from the original one, but it’s ok when your inspiration comes from something done in 1959, but it wouldn’t be as interesting if I just blindly copied something another blogger did a week ago. Do you guys see what I mean?



I also have to admit that I struggle for inspiration quite often. I also get restless and bored with the way I do things and crave change a lot. And then it usually takes few days for me to reassess everything, calm down and realise what it is that I want to do differently this time. It affects everything, from the colour theme of my Instagram feed to my posing and the layout of my blog. And even though I can become quite a frustrating person to be around while going through that inspiration struggle, it’s what motivates me to keep evolving and hopefully reaching the next level little step at the time.

And as for the places to search inspiration from, I would say, Pinterest, Instagram and blogs for the digital side of things and for the rest of it - your eyes! Keep your eyes opened when you travel and go places. Nothing can or will inspire you more than the world around you!

I would love to hear where you find inspiration guys, so please share in the comments below.

Julia xo

Source: Pinterest

Photography by Patrik Lundin

TOYSHADES sunglasses

  • Love this suit, wow!

  • Beautiful suit and post! Crazy how many hats a blogger has to wear! Great post!
    xx Tammy

  • Such a great outfit. And thanks for this post. Lately it’s been hard to feel inspired and motivated but this post really inspired us.

    xx Leesa & Kate
    Travel inspo?

  • It’s recognizable. Inspiration comes and goes. Sometimes it’s just awaked by a feeling and other times by a different environment for example.

    Love the red suit.

    Xx Sandra

  • Catherine Claire

    I needed this today! Thank you so much for all of this advice about staying inspired. PS this shoot is amazing and you look flawless! xo

    cathclaire | The Crystal Press

  • Hayley Rubery

    I absolutely LOVED this outfit on you girl – I remember seeing in on your Instagram, looks SO good! I can relate to this post so much!! It’s hard to constantly stay inspired, but Pinterest for me is a massive source of inspiration! I also find that having some time offline and away from my laptop/phone really helps to be inspired by what’s around me and everyday life – fab post!

    Hayley xo

  • Rach

    First, this outfit is AMAZING!! You totally pulled off this red suit. I am also in the same boat about finding inspiration and sticking out among other talented people. I like that advice – stay true to yourself!

  • Taylor

    Love this red suit!
    So chic and sexy, you look AMAZING!

  • This outfit is so fierce!! I am obsessed!

  • That red suit is so iconic.

    We’re definitely lucky to live in a time where so much great archived inspiration is at our fingertips!


  • Peppermint Dolly

    Love this shoot, well done for persevering to get the look you wanted, it turned out so well!


  • This red suit is lovely .. you just inspired me while I was reading your post. I will visit your blog. Nice good job.

  • Claudine

    Thank you so much Julia for the insights!
    Inspiration is sometimes hard to find, especially when you have a signature look. It is not easy to be creative instead of boring, but staying true to your personality.
    Yesterday i was inspired by birds feathers I´ve seen on TV. The bird was grey with red wings and a small amount of black and white. So I try to compose my next outfit post with that in mind. What I want to say is, that one can be inspired by almost everything.
    I think it´s really hard to find the perfect location when you are not located in a city, but don´t want to be the country girl. (Big sigh here).
    I love your blog and the pictures above are really amazing. This suit is fantastic!

    Claudine /

    • Julia Lundin

      Thank you Claudine for taking the time to visit and read my blog! It is a really cool story about how you got inspired by the bird feather! Inspiration is truly waiting for us around every corner x

  • Such a beautiful strong long! I think #girlboss when I see your picture 🙂
    I’m inspired by a little bit everything, feels like my brain is a sponge. Sometimes I don’t even know from where I got inspired since I’m always looking around.
    Aurelie |

    • Julia Lundin

      Our brain totally is like a sponge! Thanks for stopping by!

  • Pia Hocevar Mucic

    wow these photographs are so powerful! I love the red suit and the cute choker is a nice touch!
    Fash ‘n’ fudge
    Fash ‘n’ fudge

  • Elizabeth Wheeler

    you are so inspiring! Thank you for the post


  • These photos are absolutely stunning!! So many great tips for staying inspired!


    Nicole |

  • Red is always inspiring, love so much the lovely blue soft touch

    Melange-Boutique Blog || Instgram

  • Zorica

    I’m just loving your outfit.
    You can never go wrong with red.
    And the content i so inspirational

  • Tiffany Tales

    I am obsessed with your outfit, it looks amazing. Beautifully written post too x

    Tiffany Tales | Lifestyle & Beauty

  • You look so hot!!! I love everything about your outfit!!!! I love traveling. While visiting new places I often find my inspiration. Such blogs as yours also inspire me, beautiful girll! 🙂

    Have a nice day!


  • I am falling in love with this red suit…!!

  • The red suit is such a statement! I wouldn’t have dared to wear that out if there’s no special occasion! But you look good in it ! Yes, true, that’s quite tiring maintaining social media and be inspired and creative all the time! I totally agree staying true to yourself is the key not to be drained!

    xx Margaret |

  • Dear Julia,
    First, thank you for your comment on my blog, you are lovely !
    Next, thanks again because if you wouldn’t have let that comment then I wouldn’t have found your blog which I am loving so far !
    This photoshoot is stunning and the story of your inspiration that goes behind it makes it even more enjoyable in my opinion.
    love to hear where other bloggers find their inspirations from because
    just like you I tend to run out of inspo quite sometimes, and it’s true
    that it can gets hard to go back on track with fresh and original ideas.
    my inspiration comes from pictures I see online – streetstyles, fashion
    editorial, other bloggers, arts, photographs, … – but sometimes it’s
    just about having a vision of something : quite hard to explain but
    sometimes I just have this specific outfit in my head with this amazing
    fiction location my mind managed to create. And then I got to walk
    around in the city to find out which place would fit best with my
    expectations. A bit stressful and hard but what can you do ahah.
    Can’t wait to read more from you !

    – xxx from France
    Audrey M.