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New York City and Fashion Week

written by Julia Lundin September 17, 2017


I can never resist New York and its fashion week. It’s just an excellent excuse to visit my favourite city once or twice a year. This was my 4th NYFW but it’s the first time I filmed it (video is at the end of this post) and first time I visited it with my Mom. 

I usually come here with Patrik who helps me take all the pictures. This time he was busy with his own work and my Mom volunteered to help me. I knew she would do a great job and that we would have the most amazing time together in New York. This was her first ever visit.

We stayed at the Empire Hotel as usual and combined the fashion week schedule with the sightseeing musts. Some of the things on my NYFW itinerary were: 3.1 Phillip Lim and Anna Sui shows as well as Rag & Bone and Rosie Assoulin presentations. While our NYC must-sees were Empire State Building observation deck, cruise around Manhattan, The Met and Central Park.

All in all, we each walked 96 km over 6 days and I believe I showed Mom everything I wanted her to see and know about New York. She was a bigger fan of uptown than downtown and preferred walking to taking subway. And she said she will be back to the city again with my Dad. 

Location & Itinerary


My fashion week outfits this season were a mix of several current trends, including workwear checkered pieces, sock boots, statement colourful footwear and that famous triangle Balenciaga bag. Best thing is that most of the current trends are comfortable to wear and it’s a true blessing during fashion weeks.

Rosie Assoulin SS18

Pinko x Coca Cola launch

Watch my NYFW diary

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1 comment

Natali September 18, 2017 at 9:40 am

Oh wow, your mom is such a natural talent! I could never see my mom have patience to take THIS kind of magnificent photos of me. 😀
Love the idea of mom-daughter time in the Fashion Week time at the best city in the world! You look gorgeous in every photo and I have
truly enjoyed following your NYC trip via Instagram.



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